......................................................................................................................................................................................................................
FRESCO—recommended location.

FRESCO—recommended location.

Even from this far back, look at how BIBERTY pops in this location. What I adore about this supermarket is how it gives us the scale of a large market minus the cold, sterile look of the markets we usually see in ads. Click forward and let’s walk through the key frames—the key beats—of the story.
There’s BIBERTY, speaking to his friend, the customer.

There’s BIBERTY, speaking to his friend, the customer.
And here’s the customer, answering BIBERTY.

And here’s the customer, answering BIBERTY.
A SINGLE of BIBERTY, as he tells us all about the merits of Liberty Mutual.

A SINGLE of BIBERTY, as he tells us all about the merits of Liberty Mutual.
And now BIBERTY, as the CASHIER attempts to scan him.

And now BIBERTY, as the CASHIER attempts to scan him.
The CASHIER, looking confused.

The CASHIER, looking confused.
BIBERTY, in a three-shot, letting us know he considers himself an icon.

BIBERTY, in a three-shot, letting us know he considers himself an icon.
prev / next of thumbnails

FRESCO—recommended location.

Even from this far back, look at how BIBERTY pops in this location. What I adore about this supermarket is how it gives us the scale of a large market minus the cold, sterile look of the markets we usually see in ads. Click forward and let’s walk through the key frames—the key beats—of the story.

There’s BIBERTY, speaking to his friend, the customer.

And here’s the customer, answering BIBERTY.

A SINGLE of BIBERTY, as he tells us all about the merits of Liberty Mutual.

And now BIBERTY, as the CASHIER attempts to scan him.

The CASHIER, looking confused.

BIBERTY, in a three-shot, letting us know he considers himself an icon.
FRESCO—recommended location.
There’s BIBERTY, speaking to his friend, the customer.
And here’s the customer, answering BIBERTY.
A SINGLE of BIBERTY, as he tells us all about the merits of Liberty Mutual.
And now BIBERTY, as the CASHIER attempts to scan him.
The CASHIER, looking confused.
BIBERTY, in a three-shot, letting us know he considers himself an icon.